Google Caffeine and E-Commerce SEO
Will Caffeine affect your SEO?
What does Google's new search index Caffeine mean for ecommerce sites? Lets take a look and see if there is reason to panic.
5 Bad e-commerce features
Don't frustrate your customers
Ecommerce technology is an ever changing beast. New features and functionality are literally introduced every day. Sometimes they catch on, sometimes they don't. Sometimes even the bad ones catch and spread throughout the ecommerce industry like wildfire. Let's take a look at some of the features that companies have spent thousands on developing but aren't worth anything.
E-Commerce Guided Navigation
Ecommerce Guided Navigation
If they can't find it, they can't buy it. That's just how things work. You can have the best product in the world. Worth it's weight in gold, but if people can't find it you're not going to sell it. That's why today we're going to talk about a great way to help customers find the products they are looking for. It's called guided navigation. It's now new, but for some reason it has taken a really long time to catch on. Well now is the time to capitalize one getting your customers to the products they want to buy as fast as possible.
Magento E-Commerce Sucks
Magento Comnmerce Sucks
A few years back the e-commerce industry was turned on it's head. Mainly the small to medium sized e-commerce businesses. A product e-commerce platform called Magento was released onto the world. E-tailers and developers alike all flocked to this new platform thinking it was going to be the savior of the small to medium sized business e-commerce industry.
How to beat MAP pricing
How to beat map pricing
One of the biggest problems that e-commerce companies are facing right now is the the situation of MAP pricing. MAP is minimum advertised pricing. Product manufacturers are essentially tired of their products being sold at prices that they think are hurting their brand. So to combat this they are introducing a minimum advertised price to keep people from selling their product below a certain price.
Old Programmers in ECommerce
Old Programmer Ruin Everything
One problem that a lot of larger and older companies who have made the venture into ecommerce have is they rely on internal programming talent to lead their ecommerce projects. I've worked for such companies and it's nothing but a blunt nail in the coffin.
This isn't a rant against old people in the work place. This is an opinionated article about individuals who have past their prime when it comes to programming, refuse to learn the new standards and technologies but through seniority continue to force the company they work for to do business in the dark ages because they want to ensure their own job security and refuse to get up to speed with today's e-commerce industry.